We have specifically listed six key points that are often overlooked by business owners. Bosses, do a self-check and see which of these six things you haven’t done well. It could be the key step that determines whether you can successfully open a store and turn losses into profits ➡️➡️➡️
1.Study Customer Base:
You need to know who your target audience is. Based on your concept, products, and unique features, identify the age, gender, interests, and spending habits of your target customers. Conduct targeted promotions or advertising ideas to promote your store.
2.Online Promotion:
Convenience, mobile phones, and the internet are indispensable nowadays! Understand your customers, choose the social media platforms they are active on, constantly deliver content that interests them but doesn’t deviate from your unique selling proposition (USP). Utilize social media for interaction to attract potential customers’ attention and turn them into your fans.
3.Brand Image:
Many people don’t put effort into this! Create a good brand logo, packaging, shop decoration, and even colors. This is crucial! It depends on whether your customers can remember your brand. The uniqueness of your brand makes it memorable!
4.Reputation:
Satisfy customer needs, provide good service, and make your customers willing to speak positively about you. Today, whether your store or reputation can thrive depends on your market reputation and trust! Don’t underestimate customer reviews; one good review is worth more than a hundred good things you say about yourself.
5.Collaboration:
Cross-collaboration for mutual benefit! You can collaborate with nearby stores, mutually recommend each other’s stores, and even combine sales to expand both customer bases. Or, find influencers and people with a significant number of followers for collaboration. This can boost the awareness and exposure of your brand and store.
6.Promotion:
Take out your dusty calendar and circle all the holidays! Conduct promotions on these “bright and legitimate” days with a reasonable “excuse”!
Which of these six have you done? Take action on what you haven’t done yet. Opening a shop is not the end; your journey is just beginning.
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